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Our purpose

is to empower consumers to make good food choices,build transparency in packaged foods and help honest brands showcase their goodness.

We empower consumers

Our purpose is to empower consumers to make good food choices, build transparency in packaged foods and help honest brands showcase their goodness.

We build transparency

We want packaged foods as an industry to be transparent, honest and accountable about what they put on their pack.

We help honest brands

We certify honest brands to help build trust and transparency with their consumers through our independent certification process.

We are driven by

3

core values

Intergity

Transparency

Empowerment